Gas Data Reports impressive footfall across two simultaneous trade exhibitions; testament to increased prospect engagement

Gas Data are designers and manufacturers of fixed-site and hand-held gas analysers and meters for Biogas and Landfill sites.

What they needed?

• To build on their existing profile within their target market, raising awareness of their presence at both the Geotechnica and UKAD & Biogas exhibitions, amongst both customers and prospects.

• To utilise communication channels in order to promote exhibition stand and conference slot, encouraging visitor numbers, maximising new business opportunities and increasing ROI potential from trade show investments.

• To enhance prospect & customer engagement, nurture relationships and improve brand perception within the industry.

• Support with data cleansing & management of existing prospect data on a live CRM platform to enable cost effective marketing communications and to keep a record of prospect activity for future marketing.

What we did?

• Cleansed, populated and organised all Gas Data’s existing data within the Momentum CRM platform on a dedicated Gas Data database.

• Utilised our email marketing platform to create responsive emails, one for each exhibition, to ensure a focused message was delivered to the relevant audience.

• Achieved click through rate of 4% of delivered emails, driving traffic to the Gas Data website, understanding areas of prospect interest, building prospect portfolios for future targeted communications and storing all activity on CRM platform.

• Raised interest in Gas Data as a company and generated product specific enquiries

• Contributed to increased footfall to both stands and conference slot during exhibitions, boosting the sales pipeline, leads gathered and conversion potential.