Do you really understand your Target Audience?
Prospect profiling should be a fundamental activity within any B2B marketing strategy; identifying your ideal customer in order to define the most opportune audience to target.
Failure to understand your audience is one of the most significant reasons a sales growth strategy can disappoint.
Creating a clear definition of your ‘ideal customer’ will enhance your potential for leads and increase your sales.
This activity will help us to build you a targeted prospect database within our Momentum CRM, in order to initiate effective marketing communications, track activity and continually enhance your sales & marketing strategy.
The better you can understand your target audience, the better your ability to nurture prospect relationships, interpret interest levels and recognise long term sales potential.